About Daymark

Tailored Reputation Solutions

Daymark works with Australia’s most trusted brands to deliver strategic, results-oriented solutions to build and protect brand reputation.

Every reputation challenge is different and Daymark always delivers a tailored approach.

Our advice is based on sound judgement that only experience can bring. We come from senior corporate affairs roles in the private and public sectors.

With offices in Melbourne and Sydney we operate with an extensive network of industry experts, respected clients, and thought-leaders.

Reputation Specialists

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Carolyn Ryan

Associate Director

Carolyn Ryan joined Daymark in early 2019 and is working across clients in the community, resources, property and transport sectors. Carolyn worked as a finance journalist for eight years moving into freelance writing, stakeholder and policy roles mainly in the social services sector. She worked with a not-for-profit organisation addressing child trafficking in Cambodia and spent five years in advocacy and communications roles with Jesuit Social Services. Carolyn also holds a law degree and a masters in community development and has interests in corporate social responsibility and corporate-community partnerships. 

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Richard Peters

Director

Richard Peters has held senior public relations roles in mining, finance, and building materials companies over 20 years. Richard’s expertise is in reputation and issues management with a strong background in community engagement, business advocacy and media. Before founding Daymark, Richard led reputation building initiatives at the National Australia Bank where he pioneered new approaches to community banking and finance and Indigenous affairs. Prior to this Richard had 15 years in the mining and building materials industries overseeing complex community and government approvals for mineral and manufacturing developments.

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Mark Paterson

Director

Mark Paterson has worked in corporate and government affairs roles in the public, private and political sectors for over 20 years. Prior to joining Daymark, Mark was the Director of Corporate Affairs for Transdev Australasia and Connex Melbourne. Mark also worked for eight years at Tourism Victoria and was an adviser to the Victorian Tourism Minister.

Mark’s passion is building great teams and helps to focus executives and organisations on the vital importance of building, managing and protecting reputation and guides them to understand the political environment to help build success.

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Sarah Parkes

Senior Manager

Sarah Parkes’ love and aptitude for writing and languages has taken her around the world working for media, not-for-profit, corporate and government organisations. She started her career as a Fairfax Media journalist in Canberra. Later, as editor for Incisive Media in the UK, she managed multiple magazine titles and collaborated with major financial institutions around Europe. While living in Germany, she developed and implemented digital marketing strategies for Expedia brands. Sarah specialises in using language and stories to shape brands, manage reputation, enrich content and drive engagement.

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Georgia Phillips

Account Executive

Georgia Phillips turned an internship as part of her Bachelor of Communications (PR) (Deakin University) in 2018 into an ongoing, part-time role working across a number of Daymark clients with an emphasis on research, media engagement, crisis planning and social media. Georgia, a talented sportswoman, was a leader and prize winner at school and has gained valuable experiences working in the retail, fashion and sports industries. She brings specific expertise in social media and her strong communication and presentation skills are being applied to the benefit of our key clients.

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John Fergusson

Director

John Fergusson started his career in public relations as a researcher for a senior Federal Parliamentarian. Since then he has worked in public relations consultancies and as an in house practitioner in the banking and finance and public transport sectors. Prior to starting Daymark, John was the Stakeholder Communications Director for Myki, Victoria’s new transport ticketing system. He also worked as a senior communications adviser at the National Australia Bank and established specialised commercial banking practices in the healthcare, education, food fibre and beverage, and government business sectors.

Our Clients

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