The benefits of data-driven storytelling

Build

Amidst the clamour of the click, like, and share, where every message is competing for attention, I thought it may be worthwhile revisiting the benefits of data-driven storytelling. It’s a potent tool – one that can raise your narrative above the noise and resonate deeply with your target audience. Utilising data effectively however isn’t just about compiling numbers or accessing information; it’s about weaving them into a story that captivates, informs, and persuades. Indeed, it requires a blend of analytical…

The crucial role of communication strategy in 2024

Build

As we approach the year’s end and gear up for the planning season, it’s important to take stock and recognise the increasingly pivotal role communication strategy is playing in shaping an organisation’s future. Recent times, marked by critical infrastructure breakdowns, cyber-security vulnerabilities, and unforeseen challenges, emphasise the need for organisations, both large and small, to reassess their readiness to respond to issues that can quickly spiral into crises. In the spirit of proactive management, it’s timely to acknowledge the importance…

Robust CSR strategies more imperative than ever

Build

Today the intersection between profit and purpose has well and truly taken centre stage, and the need for corporate sustainability and social responsibility strategies is an undeniable necessity. With the 2023 SDG Summit taking place in New York this week, marking the halfway point to the deadline set for achieving the 2030 Agenda and the Sustainable Development Goals (SDGs), it is an opportune moment for businesses to reflect on their progress. The recent release of the federal government’s first national…

The power of tracking trends in an uncertain environment

Build

In today’s rapidly changing business environment an organisation faces numerous challenges including an increasing lack of control over their operating environment. Whilst a degree of control once enabled stable forward planning, the goal posts now seem to be constantly shifting with the current state of uncertainty. Amidst this uncertainty however, there are opportunities. We have the choice to evaluate our environment and assess our capacity to influence it. Having confidence in understanding what can be influenced is a crucial step…

2023 – Are you ready?

Protect

As the year draws to a close, it is timely to step back and assess how ready your organisation is to respond to an issue. As we have seen in recent times – particularly in the cyber-security space with vulnerabilities in infrastructure and technical failures leading to shutdowns, cyber-attacks and ransoms ­–organisations large and small need to be clear about how they will respond and communicate if an issue escalates into a crisis. It’s a big call but hear this.…

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Authenticity: Share your truth, ignite your brand

Build

It is natural to want to cut through to the truth – to gravitate towards what is unique in a saturated marketplace. Especially in challenging times – people feel re-assured by the offering of ‘what you see, is what you get’. It is one reason why there has been so much commentary, albeit divided, around Nick Kyrgios. He is evidently authentic and good for business and sell-out crowds. However, his authenticity splits opinion, especially when it comes to his on-court…