Year in review reveals additional priorities for Daymark clients

Build, Manage, Protect, Restore

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

‘Are we right to go?’

Manage

This short statement sums up much of Dan Andrews’ communications skills. A line that signalled the start of yet another COVID-era press conference. As people in the communications game, it is worth reflecting on Dan Andrews as a professional, political communicator. The first point to make is that he threw out most of the old rule book on how to manage political messaging. He was effectively the first post-mainstream media Premier. He simply didn’t bother trying to chase the approval…

Deny everything: it may work but is it right?

Manage

At Daymark we pride ourselves on being across different approaches to managing reputational crises. One approach is gaining more prominence even though it comes with questionable outcomes. It’s an approach that can be best described as ‘deny, reject, refute’ everything, emphatically, even in the face of compelling and sometimes overwhelming evidence to the contrary. Without being specific, we have seen several examples here in Australia throughout 2023. In fact, this really is not a recent development – we have seen…

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Daymark to launch AI Reputation Management Tool

Manage

Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…

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Communicating with a remote workforce

Manage

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Australia Talks. But Should We Listen?

Manage

The anonymity of the Internet enables a range of ugly behaviour that was unthinkable in the pre-tech world. Cyber-bullying and trolling can be perpetrated by cowards who are ashamed or unwilling to put their name to their comments, but happy to drip-feed poison into cyberspace without consequence. But like so much of technology, there are positives as well as negatives associated with being able to communicate incognito. The anonymity and reach of the Internet presents opportunities in collecting data that…

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Disruption was a blast, now to sort out the news

Manage

It was over a decade ago that digital technology companies like Facebook and Google entered the market and blew open the possibilities for content sharing and social networking. The ramifications of this digital disruption on the media have been well documented. We’ve seen new digital publishers, new styles of journalism, new commentators and new advertising opportunities. In terms of the news, there’s more of it, it’s more niche, it’s more targeted and curated, and it’s harder to verify. So, what’s…

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It’s Not Enough To Be Good

Manage

Community organisations, just like for-profit entities, must actively protect their reputation. Not-for-profit organisations largely spend their time, and resources, “doing good”. It’s easy to think they have less of a need to invest in protecting their reputation when the public feeling toward them is generally favourable. Community organisations consistently rank higher [1] on reputation measures than Australian corporations, even compared with the strongest and most trusted corporate brands like Qantas. Not-for-profit organisations largely spend their time, and resources, “doing good”.…

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It’s Hot and Thirsty Work

Manage

Daymark Director Richard Peters has just returned from completing Marathon des Sables – a 240km, seven day run in the Sahara desert, Morocco. There were more than 1000 competitors from 40 countries and to add to the challenge, you have to take everything you need for the seven days on your back (apart from water). And yes it is a long way. Asked about his reflections, Richard could only say it was hard. After reminding him he is in the…

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Radio Does Not Need Pictures

Manage

In the age of multiple ways to get your fix of news, I would like to put a hand up for radio journalism. It is a little known fact that there were 19 finalists from Australia at the recent New York Festivals International Radio Program Awards. These ranged from biographies to coverage of international affairs, from breaking stories to insightful community portraits. A podcast on life on Manus Island by the Wheeler Centre won a top honour. To be a…