Grand final week is upon us and while we at Daymark have been keeping an eye on our beloved teams, we have also been watching the reputation of the AFL and NRL codes. And it has been a season of ups and downs for both codes, but interestingly both codes’ reputation ends up at about where they started back in February 2017 (see graph). We ask a nationally representative sample of 1500 people across Australia each month to rate the…
It pains me to admit as a former print journalist that I don’t pick up the newspaper anymore unless it’s lying on the café table while I eat my Sunday brunch or handed to me before walking onto the plane. I persisted for a long time, but practicality got the better of me. Now I devour ten times the headlines (albeit not always the entire articles or commentary) on about six different news apps or websites, my daily media alerts,…
Over the last decade, we have seen organisations scrambling to get set up on social media and racing to use each new function and platform. When social media first emerged, the idea of a new low-cost and direct communication channel with stakeholders seemed a no-brainer. For many organisations, the marketing and engagement possibilities were too great to warrant much time spent considering the business case for or against. Multiple accounts were set up for every department, agency and business area.…
+61 407 826 952
connect@daymark.com.au