With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year.

Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues. This allows Foresight reputation experts to identify and report red flags, providing organisations with the ability to make informed decisions and respond to issues early. 

Foresight is founded on expert understanding of the contexts and settings in which reputation issues can arise:

• Issues that impact reputation primarily originate from within an organisation that is missing the warning signs. 
• There is typically a breakdown in business processes impacting customers, employees or stakeholders.
• There may be a failure to pay due recognition to small but recurring system failures.
• Or there may be a failure to distinguish that voice within the organisation from the daily noise of problems.
• Only sometimes is it about poor behaviour of people - mostly it is about sleeper issues such as process breakdowns that one day, inevitably, reach a tipping point.