Purposes for collecting information
We only collect personal information about an individual to the extent that this is necessary for one or more of the following purposes:
If the personal information we request is not provided then we may not be able to provide you with our public relations and related services.
Types of information collected
We may collect and hold for the purposes outlined above the following types of information (without limitation);
Means of collecting information
We may collect personal information in a variety of different ways including (without limitation):
We may collect ‘de-identified information’ through the use of our website, including the dates and times a person accesses our website, the domains from which a person visits this website, a person’s activity on this website and Internet Protocol addresses. This information is referred to as ‘click stream data’ and we may use this data to analyse trends and statistics in order to improve this website and our services. We collect this data using various technologies, including ‘cookies’. A ‘cookie’ is a text file that this website sends to the browser used by a person which is then stored on that person’s computer as an anonymous tag that identifies that person’s computer, but not the person, to us. A person can set their browser to disable cookies. However, some parts of our website may not function properly, or at all, if cookies are disabled.
Some pages on our website and emails created by our website may also contain a ‘web beacon’. A web beacon is a clear-pixel image which enables us to monitor a person’s internet activity. When a person views a page containing a web beacon, a de-identified notice of the visit is generated which we may process. A web beacon generally works in conjunction with a cookie. If a person disables cookies, a web beacon will be able to generate an anonymous notice of the visit but which cannot be associated with the information contained in a cookie.
Information use and disclosure
We will not use or disclose for a secondary purpose any personal information we collect about a person other than for the primary purpose of collection without the person’s consent unless:
By using our website, a person will be deemed to consent to us using and disclosing their personal information for the purposes specified above in the section “Purposes for Collecting Information”. In providing services, we may need to disclose personal information about a person to our service providers assisting in the provision of our services including (without limitation) our credit card processing service provider, payment collection service provider and website host.
We will take reasonable steps to protect the personal information which we hold from misuse and loss and from unauthorised access, modification or disclosure. When using our website, a person should be aware that no data transmission over the internet can be guaranteed to be totally secure. We do not warrant the security of any information transmitted over the internet, although we use our reasonable endeavours to protect such information. By using our website, a person accepts that their information will be transmitted to and from our website at their own risk.
Access, correction and further information
We will provide a person with access to their personal information which we hold unless we are permitted under the applicable legislation to refuse to provide such access. We will take such steps as are reasonable to correct personal information we hold that is not accurate, complete and up to date or that is misleading.
You may contact our privacy officer using the contact details below if you require:
Privacy Officer contact details
Our privacy officer may be contacted by email at firstname.lastname@example.org, by telephone on 03 9650 0202 (Melbourne) and 02 9922 3116 (Sydney) during business hours or by mail to Privacy Officer, Daymark Public Relations Pty Ltd, Level 2, 100 Collins Street, Melbourne, Victoria, 3000.