Year in review reveals additional priorities for Daymark clients

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

The Art of a Good Media Release

A good media release can make or break the coverage received, so it’s worth putting in the effort if you have positive news to share. At Daymark we often write media releases on behalf of clients, or review and edit first drafts. These are a few things we bear in mind to ensure media success: The Title and First Paragraph are Crucial News desks have always received more media alerts than they can cover, but with the ease of digital…

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Brands in the COVID-19 world

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Getting sentimental

Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…

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Have we become too literal?

Idioms. We use them every day. They are phrases or expressions that have a figurative meaning that is different from their literal meaning. ‘Burn the midnight oil’ lately? ‘Hit the sack’ early last night? Talk about the ‘elephant in the room’? These are common idioms. It is estimated that there are at least twenty-five thousand idiomatic expressions in the English language. The use of figurative language will always have a role in conversation, but what about in the written form?…

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What Happens When Truth Disappears?

When I was growing up it was easy to understand truth from lies; to distinguish fact from fiction. Truth emanated from the mouths of politicians, priests, sports heroes, policemen, business leaders and the newspapers. We trusted people in uniform and those representing large institutions, both secular and religious. We trusted our scientists and our teachers. We trusted the books in the library and the bloke who lived next door. We knew that some people were prone to exaggeration, but we…

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Companies Can Be Bullied Too

The social media troll is familiar to most of us. The lover of arms-length confrontation who throws insults and incites hatred to provoke a reaction. They are an unfortunate reality of our online communities and are sometimes impossible to dissuade. So how do we deal with them? Individuals are often the targets of trolls but we have noticed a recent trend of companies approaching us for advice on how to deal with their own bullies. They have found themselves exasperated…

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It’s Hot and Thirsty Work

Daymark Director Richard Peters has just returned from completing Marathon des Sables – a 240km, seven day run in the Sahara desert, Morocco. There were more than 1000 competitors from 40 countries and to add to the challenge, you have to take everything you need for the seven days on your back (apart from water). And yes it is a long way. Asked about his reflections, Richard could only say it was hard. After reminding him he is in the…

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Demand for Crisis Management in 2018

Every other day we hear about a new company in the midst of a crisis caused by a natural disaster, poor corporate culture, terrible customer service, media fascination or regulator action. At the same time, we know that trust in companies and many other institutions is at an all-time low. Perhaps this explains why we have been busy undertaking crisis management reviews and writing plans for many clients across a range of sectors including the transport, manufacturing, community services, financial…

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Let’s Think More About Thought Leadership

A discipline in the communications game is what we call Thought Leadership. In the past two years it has been the number one consulting activity of Daymark (followed by stakeholder engagement, community engagement and communications programs for our clients). Roughly speaking Thought Leadership is generating content which brings a unique point of view to an important community or industry issue. It adds to a discussion or debate and in turn should be a reflection of what your organisation stands for.…