Year in review reveals additional priorities for Daymark clients

As reputation challenges continue to mount, nothing stands still with the issues and communications needs of our clients. Here we take a dive into the over 60 projects completed in the past year for clients to see what we can learn for you when it comes to building, managing, protecting or restoring reputation. The breadth of stakeholders is increasing We have engaged with hundreds of government and industry stakeholders on behalf of our clients in the past year. They have…

The Art of a Good Media Release

A good media release can make or break the coverage received, so it’s worth putting in the effort if you have positive news to share. At Daymark we often write media releases on behalf of clients, or review and edit first drafts. These are a few things we bear in mind to ensure media success: The Title and First Paragraph are Crucial News desks have always received more media alerts than they can cover, but with the ease of digital…

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Daymark to launch AI Reputation Management Tool

Daymark is pleased to announce it is launching a new reputation management tool, Foresight AI. With a proof-of-concept stage complete, the company is looking to commence its first market pilot, with a commercial release planned for later in the year. Foresight’s core solution is the detection of reputation damaging risks and events through the use of big data analytics and machine learning. The AI technology analyses email data with direct identifiers removed, using purpose-built algorithms to isolate patterns and issues.…

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Communicating with a remote workforce

Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Australians seem pretty much agreed that remote working for “office jobs” will continue even when the COVID-19 pandemic eases. Employees have discovered the joys of flexibility, have adopted a new work-life balance that is not as constrained by a rigid delineation between work hours and non-work hours, and look with new eyes at the time wasted through daily commuting. Equally, employers…

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Brands in the COVID-19 world

In a special report, Daymark wanted to analyse how brands have responded to the new world so we looked at a selection of newspaper advertisements in certain papers in the Melbourne market (The Australian, The AFR, The Age, Herald Sun). In looking at the advertisements we have reflected that in a public health crisis people look to governments for reassurance, timely information and equality of access to care and treatment. From brands, we expect they will show: 1. How they…

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Getting sentimental

Seeking the views of stakeholders is essential in managing and improving corporate reputation. We work with many companies and organisations that need to know what their stakeholders think about them and their operations. There are several ways to gather this intelligence but the method that works best is a stakeholder sentiment survey. The survey generally comprises a series of face-to-face, structured interviews that seek the views of people that can make a real difference to the organisation. The survey typically…

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Australia Talks. But Should We Listen?

The anonymity of the Internet enables a range of ugly behaviour that was unthinkable in the pre-tech world. Cyber-bullying and trolling can be perpetrated by cowards who are ashamed or unwilling to put their name to their comments, but happy to drip-feed poison into cyberspace without consequence. But like so much of technology, there are positives as well as negatives associated with being able to communicate incognito. The anonymity and reach of the Internet presents opportunities in collecting data that…

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Disruption was a blast, now to sort out the news

It was over a decade ago that digital technology companies like Facebook and Google entered the market and blew open the possibilities for content sharing and social networking. The ramifications of this digital disruption on the media have been well documented. We’ve seen new digital publishers, new styles of journalism, new commentators and new advertising opportunities. In terms of the news, there’s more of it, it’s more niche, it’s more targeted and curated, and it’s harder to verify. So, what’s…

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What Happens When Truth Disappears?

When I was growing up it was easy to understand truth from lies; to distinguish fact from fiction. Truth emanated from the mouths of politicians, priests, sports heroes, policemen, business leaders and the newspapers. We trusted people in uniform and those representing large institutions, both secular and religious. We trusted our scientists and our teachers. We trusted the books in the library and the bloke who lived next door. We knew that some people were prone to exaggeration, but we…

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It’s Not Enough To Be Good

Community organisations, just like for-profit entities, must actively protect their reputation. Not-for-profit organisations largely spend their time, and resources, “doing good”. It’s easy to think they have less of a need to invest in protecting their reputation when the public feeling toward them is generally favourable. Community organisations consistently rank higher [1] on reputation measures than Australian corporations, even compared with the strongest and most trusted corporate brands like Qantas. Not-for-profit organisations largely spend their time, and resources, “doing good”.…