Robust CSR strategies more imperative than ever

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Today the intersection between profit and purpose has well and truly taken centre stage, and the need for corporate sustainability and social responsibility strategies is an undeniable necessity. With the 2023 SDG Summit taking place in New York this week, marking the halfway point to the deadline set for achieving the 2030 Agenda and the Sustainable Development Goals (SDGs), it is an opportune moment for businesses to reflect on their progress. The recent release of the federal government’s first national…

Standing for something

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The voices are clamouring… ‘be our sponsor’, ‘lead our effort to support this cause, ‘use some of your huge profits to deal with this important issue’. If you are a Director, a CEO or a Corporate Affairs executive these are common refrains. But while we all naturally wish to support worthy causes and advance important social issues, how do you decide to back a particular issue? At Daymark we have dealt with these questions both as executives in large corporations…

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Authenticity: Share your truth, ignite your brand

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It is natural to want to cut through to the truth – to gravitate towards what is unique in a saturated marketplace. Especially in challenging times – people feel re-assured by the offering of ‘what you see, is what you get’. It is one reason why there has been so much commentary, albeit divided, around Nick Kyrgios. He is evidently authentic and good for business and sell-out crowds. However, his authenticity splits opinion, especially when it comes to his on-court…