it’s-not-enough-to-be-good-banner

It’s Not Enough To Be Good

Manage

Community organisations, just like for-profit entities, must actively protect their reputation. Not-for-profit organisations largely spend their time, and resources, “doing good”. It’s easy to think they have less of a need to invest in protecting their reputation when the public feeling toward them is generally favourable. Community organisations consistently rank higher [1] on reputation measures than Australian corporations, even compared with the strongest and most trusted corporate brands like Qantas. Not-for-profit organisations largely spend their time, and resources, “doing good”.…

go-draw-a-picture-banner

Go Draw a Picture

Protect

In a data-led age, presenting easily digestible and interactive content is now more important than ever. A colleague once told me a story about how the statistics professor at his MBA school gave students a set of data and asked them to analyse it for an assignment. They tried everything but most could not find any correlations or insights from the data. A few plotted the data, and the data was an outline of an elephant. The lesson being, always…

companies-can-be-bullied-too-banner

Companies Can Be Bullied Too

Protect

The social media troll is familiar to most of us. The lover of arms-length confrontation who throws insults and incites hatred to provoke a reaction. They are an unfortunate reality of our online communities and are sometimes impossible to dissuade. So how do we deal with them? Individuals are often the targets of trolls but we have noticed a recent trend of companies approaching us for advice on how to deal with their own bullies. They have found themselves exasperated…

it’s-hot-and-thirsty-work-banner

It’s Hot and Thirsty Work

Manage

Daymark Director Richard Peters has just returned from completing Marathon des Sables – a 240km, seven day run in the Sahara desert, Morocco. There were more than 1000 competitors from 40 countries and to add to the challenge, you have to take everything you need for the seven days on your back (apart from water). And yes it is a long way. Asked about his reflections, Richard could only say it was hard. After reminding him he is in the…

demand-for-crisis-management-in-2018-banner

Demand for Crisis Management in 2018

Protect

Every other day we hear about a new company in the midst of a crisis caused by a natural disaster, poor corporate culture, terrible customer service, media fascination or regulator action. At the same time, we know that trust in companies and many other institutions is at an all-time low. Perhaps this explains why we have been busy undertaking crisis management reviews and writing plans for many clients across a range of sectors including the transport, manufacturing, community services, financial…

let’s-think-more-about-thought-leadership-banner

Let’s Think More About Thought Leadership

Build

A discipline in the communications game is what we call Thought Leadership. In the past two years it has been the number one consulting activity of Daymark (followed by stakeholder engagement, community engagement and communications programs for our clients). Roughly speaking Thought Leadership is generating content which brings a unique point of view to an important community or industry issue. It adds to a discussion or debate and in turn should be a reflection of what your organisation stands for.…

radio-does-not-need-pictures-banner

Radio Does Not Need Pictures

Manage

In the age of multiple ways to get your fix of news, I would like to put a hand up for radio journalism. It is a little known fact that there were 19 finalists from Australia at the recent New York Festivals International Radio Program Awards. These ranged from biographies to coverage of international affairs, from breaking stories to insightful community portraits. A podcast on life on Manus Island by the Wheeler Centre won a top honour. To be a…

a-capital-reputation-in-the-making-banner

A Capital Reputation in the Making

Build

Let’s start with the facts. Population rose by 21% in the ACT from March 2007 to 2017 (338,200 to 409,100) more than all other states and territories except for WA and on par with Victoria. Canberra is the top performing hotel market in 2017 so far in terms of revenue per available room and domestic tourists overnighting in hotels has risen 25% in 2017. Canberra is forecast to have the strongest growing housing market of all cities. The capital has…

which-footy-code-is-winning-in-the-reputation-stakes-banner

Which Footy Code is Winning in the Reputation Stakes

Manage

Grand final week is upon us and while we at Daymark have been keeping an eye on our beloved teams, we have also been watching the reputation of the AFL and NRL codes. And it has been a season of ups and downs for both codes, but interestingly both codes’ reputation ends up at about where they started back in February 2017 (see graph). We ask a nationally representative sample of 1500 people across Australia each month to rate the…

no-comment-never!-banner

No Comment…Never!

Restore

‘The company spokesman declined to comment.’ ‘The company did not make themselves available for interview.’ ‘The organisation did not respond before deadline.’ These statements and similar are counter-productive. In recent days, we have seen a ticketing company, a mining giant and a senior politician stick to this script. We have also witnessed the spokesman for an international bicycle scheme come onto the radio and spout platitudes, talk in circles and ignore facts. Companies and people that do this are stuck…