There’s a lot that’s new for your reputation

It has been a year like few others. But what has changed with reputation management?

Recently the Daymark team took stock and asked a few of our key stakeholders what they were seeing out there when it comes to reputation management.

We’ve added to these insights to compile a list of 10 trends facing organisational reputation and the tactical and strategic opportunities.

Here is what we are seeing:

• Greater clarity between brand and reputation
• Lack of control over your operating environment
• Old narratives revealing a disconnect
• Just because it is legal doesn’t mean it is without risk
• A renewed appetite for sovereign capability
• Community diversity is only heading in one direction
• Stakeholders are the avenue to information and influence
• Listening to the experts and examine the evidence
• There are no more enemies
• Proactive (still) trumps reactive

Not everything has changed but much has, and there is plenty of scope for those who are keen to build their prospects for a better reputation.