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Things you don’t want to hear as a reputation advisor

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Things you don’t want to hear as a reputation advisor

When you've been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles.

  • We’re designing the logo ourselves
  • No one goes to the website so we don’t need to worry about it
  • The legal team is running the comms
  • We’re compliant so we’re safe
  • The issue was raised but resolved with that one employee
  • We need to be seen as taking action on diversity and sustainability
  • Pick a cause that the company can get behind
  • Let’s let the data speak for itself
  • We don’t need a crisis management plan, we’ve never had a crisis
  • We’ll just wing it
  • I had an off-the-record chat with a journo
  • We sent the journo the questions we want to be asked
  • Can we get the journo to send my quotes through for approval?
  • Let’s wait and see if the dust settles
Published: 24/03/2021 Author: Tags: Back to News