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Things you don’t want to hear as a reputation advisor
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When you've been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles.
- We’re designing the logo ourselves
- No one goes to the website so we don’t need to worry about it
- The legal team is running the comms
- We’re compliant so we’re safe
- The issue was raised but resolved with that one employee
- We need to be seen as taking action on diversity and sustainability
- Pick a cause that the company can get behind
- Let’s let the data speak for itself
- We don’t need a crisis management plan, we’ve never had a crisis
- We’ll just wing it
- I had an off-the-record chat with a journo
- We sent the journo the questions we want to be asked
- Can we get the journo to send my quotes through for approval?
- Let’s wait and see if the dust settles
