When you've been in the business of reputation awhile, there are a few phrases that raise alarm bells. They are indicative of an approach that has been known to create obstacles.
We’re designing the logo ourselves
No one goes to the website so we don’t need to worry about it
The legal team is running the comms
We’re compliant so we’re safe
The issue was raised but resolved with that one employee
We need to be seen as taking action on diversity and sustainability
Pick a cause that the company can get behind
Let’s let the data speak for itself
We don’t need a crisis management plan, we’ve never had a crisis
We’ll just wing it
I had an off-the-record chat with a journo
We sent the journo the questions we want to be asked
Can we get the journo to send my quotes through for approval?