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Media analysis poweredby technology and informed by expertinsights.

It is essential to know what both mainstream and social media is saying about your organisation. Whilst an organisation can get by with a search engine monitoring approach, effective and affordable tools exist to help you better understand and navigate the media landscape.

Daymark Monitor uses sophisticated media monitoring tools that capture media mentions in real time and highlight the individual journalist covering the story. Monitor takes these mentions and curates them into meaningful reports that ensures you are armed with quality data to make better decisions.

In addition to the extensive relationships we have cultivated with many journalists over the years, we also subscribe to services that enable us to know which journalists and publications covered topics we are not as familiar with.

Key features.

Timeliness

Our service captures media mentions instantly and depending upon your need, can be sent to you quickly or via a scheduled program.

Breadth

We can capture local, national and in some cases, international media coverage across television, radio, online and print. We also have access to monitoring of key social media channels including Twitter, Facebook, Instagram, YouTube, blogs and other forums.

Depth

We examine the details to assess not just which publications are covering your business but which journalists, and what their level of influence is. Likewise with social media we know which posts and influencers to be concerned about.

Expert analysis

We take all of this information and add our expert understanding of sentiment, reach, themes, sources, share of voice, geographic spread, and publishing time to give you the analysis you need.

Reports

Whether you require a high-level summary or all the details you can get your hands on, our engaging and easy to read reports will provide it. If required, we can also provide video or radio clips and transcripts.